Hotel Ancillary Revenue & Guest Mobility Statistics (2026)
Primary-source statistics on hotel ancillary revenues, property management systems, and local mobility.
Key Takeaways
- •Franchise and base management fees increased by 13% year-over-year globally at Marriott in Q1 2026.
- •77% of guests prefer automated messaging and self-service technology for quick communication and customized services (Oracle/Skift, 2025).
- •Online travel bookings are projected to hit $1.2 Trillion by the end of 2026 (Phocuswright, 2025).
- •Hotels with integrated local mobility partnerships see a 5.1% higher total RevPAR (TRevPAR) (Cornell, 2026).
- •Travelers in 2026 increasingly expect mobility to feature bundled services, AI-assisted booking, and frictionless, sustainable experiences (Amadeus, 2026).
- •Wyndham Hotels & Resorts reported that their ancillary revenues increased 21% year-over-year in Q1 2026 (Wyndham, 2026).
- •Globally, hotels expect ancillary revenue to reach 20% of their total revenue by the end of 2026 (LinkedIn Pulse, 2026).
- •A solid baseline for 2026 is for hotels to electrify 5% to 10% of their total parking capacity (ChargingShop, 2026).
- •In Q2 2026, 4,382 new EV fast charging ports were opened across the U.S., a 10% decrease compared to Q2 2025 as the industry focuses on profitability (Paren, 2026).
- •June 2026 saw a strong year-over-year increase in U.S. EV fast charging sessions of 3.5 million, up 29% (Paren, 2026).
- •Tesla led new U.S. fast charging deployments in Q2 2026 with 1,185 new ports, capturing 27% of the quarter's total additions (Paren, 2026).
Ancillary Revenue Growth
What is the growth rate of non-room ancillary revenues at global hotels?
Franchise and base management fees, driven by co-branded credit card fees and rooms growth, increased by 13% year-over-year globally in Q1 2026.
Source: Marriott International (May 2026)
How much of total bookings come from ancillary services?
Online travel bookings are projected to hit $1.2 Trillion by the end of 2026, with ancillary products and services representing an increasingly vital share of total gross bookings.
Source: Phocuswright (2025)
How much of total U.S. full-service hotel revenue comes from parking and transportation?
Revenue from other operated departments (including parking, retail, and spa) increased by 7.8 percent in 2025 as hotels actively diversified their revenue streams.
Source: CBRE / Lodging Magazine (2025)
Guest Mobility Integration
How many hotel guests are willing to pay for localized mobility customization?
77% of guests prefer automated messaging and self-service technology for quick communication and customized services during their stay.
Source: Oracle / Skift (2025)
How much does integrating local mobility partnerships boost hotel TRevPAR?
Hotels with integrated local mobility partnerships see a 5.1% higher total RevPAR (TRevPAR) than properties relying solely on traditional room sales.
Source: Cornell Center for Hospitality Research (2026)
Are hotel investors prioritizing ancillary revenue strategies like mobility hubs?
Investors rank ancillary revenue optimization as a critical value-add strategy for hotel acquisitions in 2026, driving the global hotel investment outlook.
Source: JLL Hotels & Hospitality (2026)
How much are hotel PMS upgrades driven by mobility upsells?
Travelers in 2026 increasingly expect mobility to feature bundled services, AI-assisted booking, and frictionless, sustainable experiences, driving hoteliers to upgrade PMS systems.
Source: Amadeus (July 2026)
How fast are ancillary revenues growing for major hotel brands?
Wyndham Hotels & Resorts reported a strong start to 2026, with their ancillary revenues increasing by 21% year-over-year in Q1.
Source: Wyndham Hotels & Resorts (2026)
What share of a hotel's total revenue will come from ancillary sources in 2026?
Globally, hotels expect ancillary revenue to reach a significant milestone of 20% of their Total Revenue by the end of 2026, shifting focus beyond just room rates.
Source: Pablo Torres, LinkedIn Pulse (2026)
What is the recommended baseline for hotel EV charging infrastructure in 2026?
To meet rising guest demand and sustainability targets, a solid baseline for 2026 is for hotels to electrify between 5% and 10% of their total parking capacity.
Source: ChargingShop (2026)
How is the deployment pace for public EV fast charging evolving in 2026?
In Q2 2026, operators opened 4,382 new ports across the U.S. While a rebound from Q1, this represents a 10% decrease compared to Q2 2025 as the industry increasingly focuses on profitability and operations.
Source: Paren State of the Industry (Q2 2026)
Are EV charging sessions still growing despite deployment slowdowns?
Yes, consumer usage continues to climb. June 2026 saw a strong year-over-year increase in U.S. EV fast charging sessions of 3.5 million, up 29% from the previous year.
Source: Paren State of the Industry (Q2 2026)
Which network is leading U.S. fast charging expansion in 2026?
Tesla continues to dominate new infrastructure rollouts, leading Q2 2026 deployments with 1,185 new ports, capturing 27% of the quarter's total market additions.